So, today, the internet is full with GEMA vs. Youtube.
Let me explain.
At first, a definition, GEMA is something akin to a german RIAA, in the pure terms of evil.
It has a state issued monopoly on music representation. Ehat this means is simple. Everytime a song is played in germany, GEMA takes a cut. A tiny one, that is.
Now, there are several issues with that.
On the bonus side, you could say that it is a good modell. You have a group that collects revenue for the artists, songwriters, and so on, and passes it on to them.
But, the minus side is worse.
First of all, the monopoly part.
GEMA has the right to ALL music played in germany, because, as is their argument, the artist in question could be a member of the GEMA.
Second of all, if you are a Band, playing on a small gig, just songs you wrote by yourself, the GEAM does knock on your door, and asks their share. Why? Because, as they go, you could one day be a big player in the music industry, and could then profit from the GEMA. Do you get a share because you pay into the gema? hell no, it mainly goes to the rich and already powerfull music groups.
Also, if you are in a kindergarden, and want to have a sing along with some notesheets? You pay GEMA, because it is a public performance.
Now, the Google / youtubers have offered a reasonable compromise:
GEMA should upload their track, and then, google would do its magic, and delete all videos where their track was played.
Does that count?
According to german law ( Thank you, germany), Google may not force GEMA to use an already present solution. What they now have to do is as follows:
- either they implement a team of members that combs all uploaded music, listening if the track is played in the video, and then delete it by hand. problematic, because per second, 60 hours of music are uploaded to youtube, which could mean loads of problems and work, although that would be a job that I would willingly take. (Hint: hire me for that, Google/youtube, I will do my best)
- or, it should renegotiate the contract it has with GEMA. Why is it problematic? Simple. because youtube is on the idea that it should pay like a radio station. Because, as they say, they provide a service, and people can listen to it.
GEMA on the other hand says, No, we want to be payed BY SONG, and BY repetition.
Now, what do I ask?
Simple.
HOW TO BREAK GEMA:
5 easy steps.
1. Google should just stop its youtube service entirely for ALL of germany, with a banner saying GEMA FORBADE US; WE ARE SORRY.
2. Google should totally block all search results for artists that support the GEMA.
3. GEMA will bitch and moan, but because they entered the lawsuit, Google can say that renegotiating the conbtract of deleting all songs would be too cost inten sive, so stopping alöl services for german IP's would be way easier.
4. ALL of the artists supporting GEMA will suffer. Unjust? maybe, but effective.
5. Due to the complaints about lost revenue, the public pressure, and so fort, GEMA will havce threee options:
- Disband, which I would personally view as a Win. Then, each label would have to personally renegotiate with the GEMA, resultrinbg in better reesults for the artists.
- Cave in, and accept a reasonable modell of payment. For reference, 64.000 GEMA-Artists per Year get around 11.500,- € per year before taxes, a reasonable ammount to get by. ( I make a decent living on 500 € per month, which is 6000 € per year. ) 15% off all the Money the GEMA collects goes to the GEMA staff ( 127 million €), and its head honcho has a yearly salary of 380.000 €.
Now, short comparison: the Boss of GEMA makes 33 times as much as an Average Artist. Is that fair?
- Remain stationary, not caving in. The artists themself will then get angry, and quite frankly, they could use a bit of movement. The internet users, and the public, and the other people will flex their muscles, and hopefully release a shitstorm of epic proportions.
So, google, and Youtube, I lower my head before you, and ask of your assistance. I will even promise to klick Adsense ads like a crazed running lizzard.
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